A newsletter about building the kind of visibility that matters.

I'm Nishma - award-winning marketer, 2x founder, former Brand Chief at Google UK for a decade.

I didn't get to the top by luck or accident. I built a strong personal brand alongside doing the work. Both matter.

Now I apply what I learned building one of the world's biggest brands to something more personal: helping people build visibility that opens doors.
My career spans from analogue to AI, and I've learned visibility isn't about being everywhere. It's about being unmissable to the right people.

I share what I'm noticing, learning, and doing:
🪩 coaching people 1:1
🪩 building the UK's first female-led podcast network
🪩 stepping on stages and in front of the camera myself
🪩 using AI to help build visibility more effectively and efficiently

30+ years of experience, failures, and wins - distilled into one clear idea per email.
The real stories. The honest truths. The "here's what's actually working" insights.

What lands in your inbox (2-3x/week):

  • One clear idea about personal brand, visibility, or building something that matters
  • Examples of people doing it brilliantly (and what makes their approach work)
  • The honest bits (the fear, the wins, the "is this even working?")
  • First access to Spotlight interviews and Glittersphere events

What readers say:
"I feel seen." "It's relatable." "Actually helpful."

You're not alone in figuring this out. And you don't need millions of followers to have real impact.

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