Personal brand insights from an award-winning marketer who spent a decade leading Brand at Google and Founder of Glittersphere, a community helping people build visibility that opens doors. Real stories, honest truths, practical advice for people building something meaningful - including how to use AI to build your personal brand more effectively. If you're ready to stop being the best-kept secret and start being unmissable to the right people, you're in the right place. πJoin 2000 readers getting clarity, twice a week.
She didn't go viral. She went valuable.
|
Hello Sparkler, You're doing the work. You're showing up. You're putting things out there. You're building something you believe in. And some days it feels like absolutely nobody is watching. I know that feeling. Intimately. So when I found out that Olivia Dean performed to four people in 2023, and then won a Grammy in 2026, I needed to understand how. Not the luck. Not the breaks. The actual mechanics of how someone goes from an empty room to the most commercially coveted artist in Britain without ever pretending to be someone she's not. Chanel signed her before she had a debut album. Then Burberry. Cartier. Adidas. She won four BRITs in one night. Manchester renamed a train station after her. And her adidas Superstar campaign is one of the most gorgeous things I've seen this year. None of it was an accident. All of it was brand. I made a video about it. A proper deep dive into the brand of Olivia Dean and what makes her unmissable. βWATCH: Behind the Unmissable Brand of Olivia Deanβ Here's the one line that changed how I think about all of this: she didn't go viral. She went valuable. The difference between those two things is the entire lesson. And I think it might change how you see what you're building too. I was so deep in this work that I referenced both Olivia Dean and Fred Again in my talk at the Little Grey Cells Conference last week, alongside Zoe Scaman and Alistair Campbell. Standing on that stage, making the case that humanity and kindness are a superpower. That the brands and people who win now are the ones brave enough to be real. That was a moment. There is so much to learn from these artists. We need to look everywhere for ideas on being unmissable and unapologetically human. Not just in boardrooms and business books. In music. In culture. In the people who make you feel something real. Grab a coffee. I think you're going to love it. βWatch it hereβ (And a Fred Again deep dive is coming soon. That man's brand story is absolutely wild.) See you in there. Nishma x Please subscribe and follow along ... |
βUnmissable
Personal brand insights from an award-winning marketer who spent a decade leading Brand at Google and Founder of Glittersphere, a community helping people build visibility that opens doors. Real stories, honest truths, practical advice for people building something meaningful - including how to use AI to build your personal brand more effectively. If you're ready to stop being the best-kept secret and start being unmissable to the right people, you're in the right place. πJoin 2000 readers getting clarity, twice a week.
Hello Sparkler, A friend saw what AI was actually doing for me. Her face did the thing only good friends can get away with. Then she said something that made me go home and rewrite the V2 plan I'd been building for months: "You have to share this with other women." So I did. Properly. πͺ©πͺ©πͺ© Glittersphere V2: Sparkle + AI πͺ©πͺ©πͺ© is LIVE NOW The sequel we've all been waiting for. Yes, even more than Devil Wears Prada 2. I stand by it. Glittersphere V2 is events-led. Built around women together in...
Hello Sparkler, Right. Quick question. Have you ever spent ages crafting the "perfect" post, agonised over every word, made sure it was polished and professional and on-brand... and then watched it disappear into the void while some random person's messy, off-the-cuff thing goes viral? Yeah. Me too. For about thirty years. I've spent a hundred conversations telling other people how to build a personal brand. Be consistent. Be professional. Find your niche. Post on a schedule. And I did all of...
Hello Sparkler, Ever waited to feel ready? Waited for someone to finally notice how brilliant you are? Built your entire sense of worth on what other people think of you? Yeah. Me too. So I did something slightly unhinged this week. I asked an AI to tell me the harsh truths that younger Nishma desperately needed to hear. Not the motivational poster version. The actual uncomfortable, slightly stinging, "oh god is that true about me?" version. And wow... it delivered. Some of it made me wince....